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This isn't just a planner - it's your goal setting masterpiece that magically makes things happen! Designed specifically for unapologetically ambitious women with big dreams of work-life-balance and a wildly successful life.

It is! Doing this has truly helped me get closer to my goals and have my best year yet.

130 pages, gorgeous planner to outline your entire year in a way that will help you stay on track to accomplish it all. 

This year you won't just make goals, you will reach them!

With a monthly checklist, motivational quotes, strategies on efficiency and more - this is the planner to strategize and incredible year, and life.

Say what?! That's sooooooo awesome! 

With our Planner Guide Masterclass at The Boss Babe Association we will outline how to use the planner to the fullest abilities so you can feel ready to take on the year!

So what are you waiting for, let's transform your life, starting today! This truly is YOUR year! 

And, as always babes - Cheers to your success!

Marble Surface

Welcome Boss Babes!


We are so thrilled to have you here. Our mission with the Boss Babe Association by Begin Rich is to Empower you to dream big, have financial freedom and the time freedom to spend more time doing what you love to do. We do this through incredible Masterclasses, our inspiring Membership Community, building strong relationships and supporting one another to grow and succeed.

So please join and post inside our private Facebook group and share your wins once a week and help encourage others to do the same! Ask questions and join our Membership community to get even more out of this group.

Now, maybe you’re asking yourself what is a Boss babe? We define Boss Babe as an inspiring, encouraging, successful and professional woman, who runs her own business, (or plans to soon) and simple changes life in a “boss-like” manner in all that she does. As a center of influence, she knows what she wants and goes for it and is unapologetically ambitious.

Unapologetically Ambitious!

This one really spoke to me babes, because often times I’ve felt embarrassed or scared to talk about my big goals and dreams with people.

  • “What if I don’t reach those goals... they will know I failed.”

  • “What if they just think you are absurd and crazy.”

  • “Who am I to think I can accomplish something like that? What makes me so special?”

Have any of you ever felt this way too??

Please let me know I’m not alone. Lol

The good news is- no more of that!!

  • “Who cares if I “fail,” at least I tried and went for it! And I’ll try again and again and again!”

  • “Pshk, you call it crazy, I call it ambitious.”

  • “Who am I? Hi! I am Alaina Rupe, Founder of @begin_rich_official and the girl behind the brand new launch of the @bossbabe_association >> come join me ladies as we succeed together in a humble, hard working, strategically determined boss babe community!


The Boss Babe Association by Begin Rich supports and empowers local women through monthly networking, incredible Masterclasses, and a sense of support like never before.

Welcome Boss Babes! This is YOUR year!!

Level Up Ladies!

If you are a woman in business looking to turn your passion into a profitable business and find work-life balance (yes, it's a real thing!) Then you are in the right place! Welcome to our community of total BOSS BABES, just like you!

I believe that we rise by lifting others. So my goal is to empower you rise even more than you already are doing on your own!

Your business is your baby. It's your passion, it's your life. I understand that. To me business is more than just business, it's personal. I personally care about YOU. 

I love helping people reach their dreams in life. Maybe it's because I didn't feel like I had a lot of support growing up, so I want to be that support for others now. If you've ever felt like you aren't "good enough," you just might be my perfect client, because I will help you see that you are. 

In this 3-week Masterclass, you will be empowered to transform your life! You will receive the powerful things you've been searching for to help you

1. Avoid Overwhelm and Exhaustion from "doing it all."

2. Gain a strong relationship with money so you feel confident about charging what you are worth, and you can actually have financial freedom, and 

3. Fine tune your passion so you can turn it into a profitable business. 


This is not for you if you:

1. Don't want a community of other like-minded women in business who want to see you succeed.

2. Don't want to have more balance in your life and work less and make more money. 

3. Are not ready to TAKE ACTION, and have an open mind as you move forward growing your business in maybe a different way than you have before. 

Marble Surface


Awh yes, the one luring question that tends to haunt us all.. What is stopping me from reaching my dreams? Why can’t I get passed the $1,000 a month mark, or $10,000 a month mark and make it to that next level?

The truth is something that most of us never want to admit, and yet, it is the one thing that remains true, it’s ourselves.

Sometimes we are more scared of success than failing.



Sacrifice is all in the way you look at things. Becoming an entrepreneur at the age of ten, I began selling "otter pops" on hot summer days outside of dance studios and elementary schools. Sacrificing my free time to "work," and loving it. At the age of twelve I began working and teaching dance, while in school to help my family pay for our mortgage, cars, insurance, and basic needs.


Imagine being 7 years-old and having your parents split up with your father unreachable. Shortly thereafter you find yourself living with a mother suffering from amnesia and bipolar, no longer able to remember or care for the people she used to love most. This is just a glimpse into my childhood. As you might imagine, I learned to grow up quickly. As the oldest child, I began working full-time at the age of twelve in order to support my single mother and siblings. While doing so I learned that I loved hard-work and being an entrepreneur. I found an escape from the realities of life through dance and writing. Those two things have always stayed a passion of mine. 


Right out of high school I managed hundreds of employees for my day job, while also running my dance choreography company as I traveled all over the nation and even choreographed for teams in London, England - getting paid to do what I love.


While studying business at the University of Utah, and opening a Real Estate Investment company, I fell even more in love with entrepreneurship, investing, and business and knew I wanted to incorporate it into my everyday life - to not just run successful companies, but help others do the same. 


I find myself most fulfilled when I am hard at work and helping others. I love knowing I am making a difference in someone else's life by sharing my passions and talents. 

Today my goal is to empower others. My focus is specifically strong women in business and teen-girls to have the courage to dream big and reinvent their lives. You don't have to live in poverty and struggle, just because your parents did and their parents did. If you set your mind to something, and partner with the right people, you can do anything. Because if I can do it, so can you. 


I am becoming the woman I always knew I could be. 

Fierce, but gentle.

Vulnerable, yet strong.

Unapologetically ambitions. 

And I'm empowering other women to do the same.

~ Alaina Marie Rupe

Founder of Begin Rich and The Boss Babe Association

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Represent the entrepreneur and boss babe within.


Learn to grow your business and turn your 5 year plan into a 2 year plan, and change your life, beginning with you!


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